While headlines focus on ETFs bleeding during this phase of fear and caution, companies continue to launch new investment options.
On the 24th of February, 21Shares launched its Spot SUI ETF [TSUI] on Nasdaq, showing that major players are not leaving crypto but actively shifting their focus.
Through this ETF, investors can gain exposure to Sui [SUI] without using wallets or managing private keys, making crypto easier for traditional investors.
What’s so unique about SUI?
The Sui network is designed to handle large volumes efficiently—it has already processed massive amounts of stablecoin activity, showing that it is being actively used and not just hyped.
SUI has recorded around $6.5 billion in DEX trading volume over the past 30 days and handled more than $100 billion in stablecoin transfers for six months in a row.
Data from DeFiLlama supports this trend, although the figure remains below the $22 billion recorded in October 2025.
Still, by launching TSUI at a time when investors are reducing risk, 21Shares indicates that it is looking beyond Bitcoin [BTC] and Ethereum [ETH].
Executives weigh in
Remarking on the same, Duncan Moir, President of 21Shares, said in a press release,
“Sui’s rapid ecosystem growth, technical strength, and institutional relevance were clear to us early on. We are pleased to provide U.S. investors with transparent tools to access this next-generation blockchain.”
Echoing similar sentiments, Evan Cheng, co-founder and CEO of Mysten Labs, the original contributor to Sui, added,
“In a little more than two years, Sui has made significant inroads into payments and cross-border settlement, which has transformed it into one of the world’s most robust onchain economies and attracted the interest of leading institutions like 21shares as a result.”
Crypto community appreciates the launch
As expected, the crypto community also expressed excitement about this news, as noted by an X user who said,
“Sui’s moment is finally here, no cap.”
Some users were also concerned about the price of SUI post the announcement and noted,
“Will this pump $SUI back to $5 by tomorrow morning?”
SUI price action and more
This coincided with SUI trading around $0.8718, showing a modest 1.74% recovery in the last 24 hours. While the ETF launch has created some positive momentum, the overall price action shows that uncertainty is still high.
From a technical perspective, the situation remains mixed. The Relative Strength Index (RSI) is still in the bear zone. At the same time, the MACD indicator is starting to show green histograms.
Is 21Shares the only one in this race?
That said, 21Shares is not the first one to file for the SUI ETF.
After registering a trust in Delaware on the 6th of March, 2025, Canary Capital moved quickly and launched the Canary Staked SUI ETF (SUIS) on the 18th of February, 2026, on Nasdaq.
On the same day, Grayscale also launched its GSUI product. This means TSUI is facing direct competition right from the start.
More importantly, Sui’s entry into the ETF market shows that crypto investing is no longer limited to just Bitcoin and Ethereum.
With S-1 filings coming for assets like Litecoin [LTC], Cardano [ADA], and even memecoins such as Dogecoin [DOGE], TRUMP, Bonk [BONK], and PENGU, the market is clearly expanding.
Final Summary
- The timing of TSUI’s launch suggests that major firms are preparing for the next crypto cycle, not reacting to short-term fear.
- Strong on-chain data, including high DEX and stablecoin volumes, suggests that Sui has real usage beyond speculation.
